You’ve Got Mail
To achieve the highest return on investment from any email marketing activity, you need to use a high quality database. Your own database should always produce the best results but if you are looking to source new data there are two ways to go with email:
1. High cost low volume – this is a highly targeted email shot where we can be very specific about your audience. You pay more (per ‘000) but we will only broadcast to the most relevant prospects. This reduces the number of emails you have to send out, reduces the wastage and because each email is targeted, you can achieve a higher return per ‘000 emails issued.
2. Low cost high volume – less targeted but lower cost per ‘000 contacts, meaning you can buy more names for your mail shot. We need to use larger data files which have enough volume to get the rates which we need for a good number of roll-out prospects. The targeting is generally right (we will get the right age group and demographic) although have to accept there will be wastage. This is a great way to get your message to hundreds of ‘000s of people.
If you are looking to reach a large audience with a special offer or encourage people to respond to
your communication to build your database, email database campaigns are very cost effective.
Examples
High cost low volume
Selection = 0-12 recency, females, aged 30+, UK-wide, professionals, income £30k+, interested in health, take spa breaks/weekend breaks
Volume: 44,803
Suggested test volume: 10,000
Rate per ‘000: £100
Total cost £1,000
Low cost high volume
Selection = 0-12 recency, females, aged 30+, UK-wide, professionals, income £30k+
Volume: 258,724
Suggested test volume: 200,000
Rate per ‘000: £15
Total cost £3,000
*Prices exclude management, design, copy, coding and tracking/reporting of email campaign. We will provide a full campaign quote for you on request.
