The Spa PR Company

Spa PR Vision Statement: We are the UK's only spa specialist marketing and PR agency and passionate about everything spa related. Our team is actively involved in the industry and has experience in working with a wide range of spas and spa suppliers. Our aim is to help our clients' spa businesses through strategic and tailor made campaigns, building brands and having an immediate impact on sales.

Nirvana Day Spa

Nirvana Spa

Brief:

  • To launch Nirvana Spa's Dead Sea Floatation pools
  • To build the Nirvana Spa brand
  • To position Nirvana Spa as the UK's largest day spa

Activities:

  • Media exposure to deliver messages to opinion formers and consumers
  • Launch event for press
  • Arranging individual press visits for review pieces

Results:

  • Launch event attended by 20 national journalists
  • Over 80 pieces of media coverage delivering key brand messages
  • Audience outreach of > 20 million
  • Exceeded Day Spa sales targets
  • Nirvana Spa voted Professional Beauty's Day Spa of the Year 2004

[Case Study: 1, 2, 3, 4, 5]