The Spa PR Company

Spa PR Vision Statement: We are the UK's only spa specialist marketing and PR agency and passionate about everything spa related. Our team is actively involved in the industry and has experience in working with a wide range of spas and spa suppliers. Our aim is to help our clients' spa businesses through strategic and tailor made campaigns, building brands and having an immediate impact on sales.

Titanic

Titanic Spa

Brief:

  • To launch and establish Titanic Spa as one of the UK's leading day spas
  • To use Titanic Spa's credentials to position it as a first in the UK marketplace

Activities:

  • Employed Titanic Spa's unique offering as an 'eco spa' to position and elevate it in the market place
  • Press launch with photo-opportunity featuring the Huddersfield Giants (local rugby team) in the mud bath for local media
  • Press launch with photo call featuring 'The Calendar Girls' for consumer press launch
  • Programme of press material and press visits for environmental correspondents on national newspapers
  • Programme of press trips for national press and leading spa, travel and beauty writers
  • Media campaign comprising monthly features on seasonal treatments available at the spa
  • Supply of 'results driven' treatments for feature material

Results:

  • >120 pieces of coverage within a 12 month launch period including radio and national television
  • Audience outreach approximately 8 million
  • Titanic was a finalist for the Yorkshire Tourist Board's 'Best day Out Award', short listed as one of the UK's Best Day Spas in 2007 by Professional Beauty and nominated for the British Beauty & Spa Awards 'Marketing Award' 2007

[Case Study: 1, 2, 3, 4, 5]