the spa pr company - takara belmont case study

Clesta Chair for Takara Belmont

Takara Belmont - Dental Equipment Launch

To create and deliver the launch of two new dental treatment centres in London and Manchester
Position the new product with trade and media, communicating brand and product USPs of innovation, reliability and quality
Generate sales enquiries to create momentum from launch

Target trade buyers and dealers as well as dental trade media
Launches staged in existing showrooms to minimize cost and provide a showcase for Takara Belmont
UK launch of Baby CO to trade media via press material featuring quotes from midwives and endorsement from ASH
Venues transformed with flatage, graphics, technical uplift and lighting to create memorable launch environment
100% RSVP and attendance of key industry professionals
Event staged with personal addresses and walk through 4 x treatment centres
Pre-launch media campaign including colour-themed 'teaser' advertising and PR stories
Launch media campaign 'reveal' with DPS adverts and exclusive media features
Post-launch PR campaign news coverage

Professional, quality event delivered to budget and extended the brand virtues of Takara Belmont
High impact media campaign generated extensive sales enquiries and converted into sales in excess of target
National and regional newspaper coverage
Built dealer relations and communicated sales value of new treatment centre range, generated year-on-year sales exceeding target