Short Leads

01/04/09         April Fools Day – a chance to get creative with your weird and wacky stories!

12/04/09         Easter – treatments incorporating chocolate or flower extracts, Easter egg short breaks

25/05/09         Whitsun Holiday – early summer breeze escapes, bare that skin treatments

Long Leads

June                 Summer Body – cellulite treatments, instant slimming wraps, pretty feet

21/06/09         Father’s Day – de-stress massages, manicures, head massage, men’s range products and gift packs

The No 1 business magazine for spa and wellness professionals

Circ:     5,000

Audience:    Reaches spa decision makers: day, resort and hotel spas, spa suppliers and

providers of services

Available on subscription:   UK £24, Europe: £36, Rest of the world: £55

Issued:   Bi-monthly (next issue May/June)

Advertising Rate Card Costs:  Full page, one insert £2,000

Main Sections:    News, Interviews, Spa Reviews, New Treatments and Products, Treatment Focus and Product Focus, Expert Views and Advice, Trends and Spa design

Other Information:    European Spa is the media partner of SPATEC 2009 and will be distributed at The Global Spa Summit in Switzerland

Lead Time:   3 weeks

Contact:   Sarah Ward, publisher e sarah@spapublishing.com

To achieve the highest return on investment from any email marketing activity, you need to use a high quality database.  Your own database should always produce the best results but if you are looking to source new data there are two ways to go with email:

1.            High cost low volume – this is a highly targeted email shot where we can be very specific about your audience.  You pay more (per ‘000) but we will only broadcast to the most relevant prospects.  This reduces the number of emails you have to send out, reduces the wastage and because each email is targeted, you can achieve a higher return per ‘000 emails issued.

2.            Low cost high volume – less targeted but lower cost per ‘000 contacts, meaning you can buy more names for your mail shot.  We need to use larger data files which have enough volume to get the rates which we need  for a good number of roll-out prospects.  The targeting is generally right (we will get the right age group and demographic) although have to accept there will be wastage.  This is a great way to get your message to hundreds of ‘000s of people.

If you are looking to reach a large audience with a special offer or encourage people to respond to

your communication to build your database, email database campaigns are very cost effective.

Examples

High cost low volume

Selection = 0-12 recency, females, aged 30+, UK-wide, professionals, income £30k+, interested in health, take spa breaks/weekend breaks

Volume:                                   44,803

Suggested test volume:          10,000

Rate per ‘000:                         £100

Total cost                                £1,000

Low cost high volume

Selection = 0-12 recency, females, aged 30+, UK-wide, professionals, income £30k+

Volume:                                   258,724

Suggested test volume:          200,000

Rate per ‘000:                         £15

Total cost                                £3,000

*Prices exclude management, design, copy, coding and tracking/reporting of email campaign. We will provide a full campaign quote for you on request. 

If you are handling your PR in-house and would like to improve your skills or learn some expert tips then book into Spa PR’s PR Workshop.  Based at our Central London office, this one-day workshop is arranged on a bespoke basis for your spa business and will give you practical advice on increasing your spa’s position and awareness in the marketplace.  Our skilled professionals, who have over 20 years PR & Marketing experience in health and beauty, will equip you with core PR skills to take your business forward.

Topics:

• Successful PR strategy
• How to plan and run a PR campaign
• Understanding how journalists work and what they need from you
• Thinking creatively
• Giving successful media interviews
• Using photography to your advantage
• Sourcing information and market research
• Exploiting TV and radio opportunities
• Web PR

Who should attend?  Anyone with responsibility for the communications of your spa business

Deliverables:  In addition to some newly acquired skills, you will come away with a copy of Spa PR’s ‘Spa PR Handbook for ongoing referral

Cost: £950 + VAT per organisation (up to 4 people)

Contact: jo@thespaprcompany.com  Tel: 020 7100 7018

City Spa Identifies New Ailment - Recession Affective Disorder (RAD)

Sleep problems, aching limbs, loss of libido, an oppressive feeling of unhappiness?  Sounds like a case of ‘Recession Affective Disorder or R.A.D’ - but help is at hand.

The Spa at The CityPoint Club, the Square Mile’s leading day spa, has witnessed a surge of interest over the last two months in its stress relieving therapies with many clients upgrading to hour plus massage treatments to counter ‘Recession Affective Disorder’, the effects of excessive stress caused by the recent economic downturn.

Spa Manager, Joey Manansala says: “In October we saw a 15% increase in bookings for massages, particularly amongst our male clients.  Our therapists report that clients are complaining of chronic aches in the neck and shoulder area as well as difficulties in sleeping and generally feeling down.  We regularly have city workers coming in for back massages but over the last couple of months demand has been for full body and deep tissue massages.  We are seeing clients physically and emotionally exhausted and an increasing number are falling into a deep sleep during the treatment.”

In response to this demand, The Spa at The CityPoint Club has expanded its range of massage treatments by introducing treatments such as Gerard’s Bamboo Massage, Tibet and Oloil which incorporate massage techniques from around the world and are designed to heal and relax the body and mind.

Caroline Carr, hypnotherapist and author of ‘How not to worry: How to stop anxiety spoiling your life’ says “Uncertainty about the future, financial pressures and fears about losing one’s job can send stress levels soaring and can have a negative impact on health.  When stress like this is identified, the key is to deal with it immediately through seeking different levels of help.  Certainly massage treatments can help physically and mentally relax you and techniques such as hypnotherapy can help you effectively adjust to changes, enabling you to cope more effectively with stressful times.  From a commercial point of view, without treatment, chronic stress will almost certainly lead to more absenteeism and a downturn in productivity.”

ends

Weekly trend setting glossy magazine

Circ: 227,102

Audience: Predominately affluent, ABC1 female audience, although does transcend entire female demographic.  Influential, covers global news succinctly with particular humanitarian focus, lifestyle news, celebrity news, fashion, beauty, travel, entertainment and cultural discussion.

Cover Cost: £1.90 every Tuesday, with sporadic discount

Main Sections: Lead features (usually global news with UK or consumer interest, celebrity or fashion season related), Editor’s letter, The Fashion Charts, 10 Hot Stories, Ups and Downs scale, Extensive News feature, Fashion Jury, Laura Craik Style Spy (Laura’s also Fashion Ed for Evening Standard), lifestyle ‘Trend’ feature, fashion news, personal comment columns (Fiona McIntosh, Mary Portas), interview, part scene photo collective, fashion spread, reader event/promotional editorial, Health & Beauty feature (usually operates on a compare/contrast or seasonal trend basis, Beauty Bulletin, Travel feature, arts feature, Letters, Horoscope, ‘Goodie bag’ giveaway.

Opportunities for Coverage: Endorsement, direct coverage with beauty, health, travel sections, Goodie Bag contents, news - launches or affiliations, celebrity-led usage/purveyance, within ‘Up’ side.  Direct liaison with features writers with ideas to direct impetus.

Lead Time: Two to three weeks although for special editions ie Christmas contact 6 weeks prior

Seasonal or Special editions: Very fashion, season led.  Soft seasonal issues covering travel/summer beauty in May/June, Christmas and according fashion season.

First point of contact: siam.goorwich@graziamagazine.co.uk

16-18 January - THE HOLIDAY & TRAVEL SHOW, Manchester Central www.holidayshows.com

5-8 February - DESTINATIONS, Earl’s Court, London www.destinationsshow.com

13-15 February - THE HOLIDAY & TRAVEL SHOW, SECC, Glasgow www.holidayshows.com

20-22 February - NATIONAL WEDDING SHOW, Olympia, London www.nationalweddingshow.co.uk

27 February-1 March - DESTINATIONS, NEC, Birmingham www.destinationsshow.com

1-3 March - PROFESSIONAL BEAUTY SHOW & PROFESSIONAL SPA, ExCel, London www.professionalbeauty.co.uk  www.professionalspa.com

14-17 March - ESSENTIAL BEAUTY & BODY SHOW, Southend, Essex www.beautyandbodyshow.co.uk

20-22 March - INTERNATIONAL SPA SHOW, Olympia, London www.spashow.co.uk

23-15 March - NATIONAL WEDDING SHOW, NEC, Birmingham www.nationalweddingshow.co.uk

26-29 March - THE VITALITY SHOW, Earl’s Court, London www.thevitalityshow.co.uk

20-21 September - OLYMPIA BEAUTY, Olympia, London www.olympiabeauty.co.uk

9-10 October - THE HEALTH TOURISM SHOW, Olympia, London www.healthtourismshow.co.uk

11-12 October - PROFESSIONAL BEAUTY NORTH, Manchester Central www.professionalbeauty.co.uk

5-8 November - THE LUXURY TRAVEL FAIR, Olympia, London www.luxurytravelfair.com

9-12 November - WORLD TRAVEL MARKET, ExCel, London www.wtmlondon.com

Is your business taking advantage of the booming demand for video online? Consumer appetite is enormous and it represents the next great marketing opportunity.

The BBC’s iPlayer started just 10 months ago. Already a quarter of a million programmes are downloaded every day. Worldwide the Google search engine reports 138 million people every day seeking out sites with video content.  Those numbers are forecast to soar. 

The key to this is to get quality content effectively delivered using the right technology and expertise. SPA PR has teamed up with Picture Perfect Productions who have substantial experience in video content creation and delivery to offer these services to you.

According to research from Hitwise, visitors to a website will stay longer if offered well-produced video to watch. 

Creating Video can be far more cost effective than you may think with a wide variety of online outlets. Online Tracking offers outstanding customer feedback on your marketing material. Parameters include the number of views, who watched, who did not and for how long they watched.  Many other parameters are available. 

One video can have many uses giving you a far greater return on your investment. Your video material can appear not just on your own website or in promotional or retail DVDs. The online travel sections of many major newspapers and magazines welcome quality video content. You can now issue video press releases. Video Podcasts can establish your business as a ‘thought-leader’ in your field. Plus, get yourself noticed worldwide on video sharing sites such as You Tube. Online communities Facebook, MySpace etc are video friendly. Delivery of video content to mobile phones is a market poised to boom.  

As Tracey says in her video introduction to this newsletter, “If a picture paints a thousand words, just think what a moving image could do for your business.”

To discuss the opportunities available get in touch with Tracey at Spa PR or Andrew at Picture Perfect Productions.

Lifestyle supplement to The Sunday Times newspaper
Weekly publication
Circ: 1,156,540

Profile/Audience: Gloss finish lifestyle supplement of AB1, with an upper middle class professional audience. Part of leading broadsheet-sized Sunday newspaper covering intelligently handled national and international news.

Main sections: Lead Feature (usually cosmetic, beauty, or topical lifestyle related), Personal Columns (Shane Watson, Totty De Bouvuer, Jessica Brinton ‘People like Them’, Claudia Croft ‘Wardrobe Mistress’, AA Gill ‘Table Talk’, Andrew Clover ‘Dad Rules’), ‘I am What I am’ celebrity profile, ‘Going Up, Going Down’ Cultural event round up covered in Jessica Brinton’s column, Interview, Fashion Profile Feature, Fashion News, Vanity Case (now led by Edwina Ings-Chambers), Beauty Feature, Health Feature, Travel/Lifestyle USP-led feature,
House and Decoration feature, Recipes, Gardening Page, Restaurant Review, Horoscopes, Mrs Mills Problem pages. All pages carry ‘Tip’ bylines appropriate to section.

Opportunities for Coverage: ‘Vanity Case’ Main Beauty column overseen by Edwina Ings-Chambers, ‘Lust of the Week’ product feature, ‘Try 3’ product feature, Large Beauty feature usually written by inhouse staff or loyal freelancer such as Kate Spicer, Lifestyle Travel feature if combining a strong story with travel, Within columnists reportage as advocates, ‘Going Up, Going Down’ column if you have a current or particularly unusual zeitgeist USP, Jessica Brinton’s lifestyle round up if invited to events/launches. Tip Bylines appropriate to current offerings or initiatives e.g website development, new affiliation or launches.

Lead Time: Traditionally 6 weeks for pure seasonal issues, though can obtain coverage for products or non-exhaustive review in two to three weeks.

Seasonal or Special editions: Very fashion, season-led as holds a typical society cache. Men’s issue, Christmas gift guide in two weeks pre-Christmas issues.